ICYMI: Agentic ad tech tries to take over the buying layer as AI search budgets surge: AI agents claim the programmatic ad buying layer as WPP forecasts AI search reaching 39% of search revenue by 2031 and Adobe finds 86% impulse buy monthly. https://ppc.land/agentic-ad-tech-tries-to-take-over-the-buying-layer-as-ai-search-budgets-surge/ #AdTech #ProgrammaticAdvertising #AIMarketing #DigitalMarketing #AI
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