Most marketers believe AI is increasing their carbon footprint, but only 36% are measuring the environmental impact, a study finds. Research from 51toCarbonZero shows 88% of marketing leaders see AI driving emissions higher, creating a tension with sustainability goals. https://www.marketingdive.com/news/marketers-latest-ai-conundrum-an-environmental-footprint-left-unmeasured/826137/ #Marketing #Strategy #AI
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