Databricks has unveiled CustomerLake, an agentic customer data platform that uses AI to deliver personalised customer ex...

Databricks has unveiled CustomerLake, an agentic customer data platform that uses AI to deliver personalised customer experiences at scale. The platform combines data consolidation, identity resolution, audience building, campaign automation and activation in one system. https://martech.org/databricks-unveils-customerlake-its-agentic-cdp/ #Marketing #AI #Automation

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