Adobe has unveiled CX Enterprise, a new agentic AI platform bringing together AI agents, agent skills and developer tools to manage customer lifecycles. Omnicom, Publicis and WPP are standardising on the platform to co-develop solutions for joint clients. The platform also integrates with Amazon, Anthropic, Google, Microsoft and OpenAI. https://www.marketingdive.com/news/adobe-debuts-agentic-ai-platform-expanded-agency-partnerships/817896/ #Marketing #AI
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