FYI: 58.6% of marketers underinvest in channels AI can't measure, AppsFlyer finds: Survey of 157 US agency and brand leaders ties measurement gaps to misallocated spend as AI automates optimization. Social media and CTV lead the blind spots. https://ppc.land/58-6-of-marketers-underinvest-in-channels-ai-cant-measure-appsflyer-finds/ #Marketing #AI #DigitalMarketing #SocialMedia #DataAnalytics
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