AI systems now reward brands that serve as high-confidence evidence sources. New research shows building an AI-ready source of truth requires structured data, expert citations, and consistent messaging across owned channels. The shift marks a fundamental change in how brands must establish authority. https://www.searchenginejournal.com/beyond-brand-sovereignty-how-to-build-an-ai-ready-source-of-truth/582266/ #Marketing #Strategy #AI
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