Research from Bocconi University shows broader ChatGPT access reduced traditional search queries by 9.4%, reaching 17% a...

Research from Bocconi University shows broader ChatGPT access reduced traditional search queries by 9.4%, reaching 17% after 20 weeks. ChatGPT sends 5.2% of sessions to external sites versus 31.1% for Google, favouring knowledge sites over ad-supported platforms. Academic referrals dropped 32.8%. https://www.searchenginejournal.com/chatgpt-access-tied-to-9-drop-in-traditional-search/582167/ #Marketing #Strategy #AI

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