BlueConic acquires Blueshift to create an agentic CDP that captures customer behaviour, decides the next best action and...

BlueConic acquires Blueshift to create an agentic CDP that captures customer behaviour, decides the next best action and executes across owned channels. The combined company serves over 600 customers. https://martech.org/blueconic-acquires-blueshift-as-cdps-move-from-data-to-action/ #Marketing #Automation #AI

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